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‘Not giving up’ is pretty much the closest thing there is to a ‘recipe to success’. If you keep on trying then you haven’t yet failed, you’ve just changed tactic. Each time you try you create a new opportunity to be successful and that way you can play the numbers – eventually things are likely to go your way.

Often though, we fail to stick at things after the first or second failure. This is a huge mistake, so it’s important that we analyze precisely what causes this behavior in order to try and overcome it…

Here are some of the big reasons we tend to quit…

Effort and Time

One of the biggest reasons we tend to give up and stop being persistent is that whatever it is we’re doing takes time. If you’re writing job applications and getting no responses this can often seem like a big waste of time and the same goes for starting exercise regimes that don’t offer up results.

But the point to remember is that your failed attempts are not in fact time wasted. Rather, they are like training sessions or practice rounds where you will have improved yourself and learned valuable things. The best way to ensure you keep trying though is to pursue something that you enjoy so much, you would be happy to continue trying without reward.

Ego

One of the biggest reasons we often give up trying is that it can damage our ego to fail. If you’ve failed your driving test five times then you’ll be putting your ego through the ringer each time – especially when you have to tell your friends. Thus we often make excuses to give up with the intention of protecting ourselves – even if we don’t know that’s what we’re doing.

The solution is to find ways to remove your ego from the equation. In something like a driving test it can often be better not to tell friends and family. And from your own perspective you should note the element of luck involved and how each time you try you will be increasing your chances of being lucky.

Politeness

In many cases we don’t persist because we don’t want to ‘be a bother’. While this might sound reasonable on paper, the reality is that you’re actually giving up on your dream or career prospects in order to be less of a nuisance. Like it or not, being a nuisance is often what you have to do to make things happen for you!

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